Ad Machine
On the App Store · iPhone, iPad and web
One product photo in, a whole ad campaign out. Anyone can make polished image and video ads, and AI assistants can use it through 40 tools.
Jake Baumann
Head of Product at Valid, the AI‑enabled ad agency of the future, and building Ad Machine.
Previously CPO at Jellybean and TOYMAK3RS, and founder of Women and Weapons.
- I run product and engineering at Valid, an AI ad agency that's worked with some of the biggest brands in the world. My products have touched $50M+ in ad spend, and I still ship code as a player-coach.
- I built Ad Machine, an AI ad studio in your pocket. Anyone can make polished image and video ads, no expert needed. Get it on the App Store
- AI influencers became a new line of business for us. Meet Marcus and Zoe on Instagram: 220K+ followers between them.
- Serial entrepreneur: Airbnbs and short-term rentals, NFTs, collectibles, and now AI. Made my first million in 2021.
- My most important roles: husband to Sara, who I've been with since I was 12, and girl dad to Layla.
Let's build something amazing together → let's talk
1,522 contributions in the last year · @jakejosephbaumann29
400+ pull requests · 4.3M+ views on X in the last year
Valid
- my products helped run ads for
Women and Weapons
- collaborated with
- featured by
- gave $178K+ to
TOYMAK3RS + Jellybean
- partnered with
- backed by
Went viral
Experience & education
Valid9 mos
Head of ProductFeb 2026 – Present
Lead product and engineering at the AI-enabled ad agency of the future, and still ship code.
One of the top contributors to our 60+ tools and products, built for our team and our clients.
My products help our team run $50M+ in ad spend.
/Imagine AI1 yr 11 mos
FounderDec 2024 – Present · Dallas
Building Ad Machine, an AI ad studio in your pocket: one product photo in, a whole ad campaign out.
Designed and shipped the iPhone redesign. On the App Store since Oct 2026.
An MCP server with 40 tools, so ChatGPT, Claude and Cursor can use it.
TOYMAK3RS + Jellybean8 mos
Chief Partnerships OfficerApr 2024 – Nov 2024 · Remote
Partnerships for a premium toy maker and a tap-to-own platform: launches with deadmau5, Rauw Alejandro and Tangle.
Innovative collectibles that took ownership beyond the purchase: tap the toy's NFC chip to unlock new digital experiences long after it was bought.
Women and Weapons2 yrs 7 mos
Co-founderOct 2021 – Apr 2024
A 10,000-piece collection that sold out in a day.
$3M+ in revenue, $17M+ in collectibles transactions and 150K+ followers.
$178K+ given to the Malala Fund.
Kindnest Properties4 yrs 8 mos
President & co-founderFeb 2018 – Sep 2022 · Dallas
Ran a Dallas property company and earned Airbnb Professional Superhost.
Our properties were consistently ranked among the top 10 rentals in Dallas.
BayMark Health Services1 yr 3 mos
Business developmentNov 2018 – Jan 2020
Apple4 yrs 2 mos
GeniusSep 2014 – Oct 2018
Education
- UNT
University of North Texas
International Studies, International Security and DiplomacyGraduated Dec 2021
Started an MBA in 2022, then paused it to focus on my startups.
Projects pinned up
Creative Ocean
Valid's AI ad studio
A canvas that chains image and video models into finished ads, built for our team and our clients.
Zoe
1.5M views → a Valid product in 6 days
An AI influencer I made, now sold by Valid as UGC subscriptions for brands.
Timecut
Valid's AI video editor
A browser video editor where an AI assistant generates clips and helps you cut.
Women and Weapons
10,000 sold out in a day · 2021
An NFT collectibles brand: $3M+ in revenue, $17M+ in collectibles transactions and 150K+ followers. We also launched Nova, our animated virtual influencer.
Pomo
Built in two days
An iPad journal and focus timer that AI assistants can use.
See all 63 tools we built at Valid · I wrote code or led product and engineering across these tools
A green dot means I also wrote code for it myself. Screens are from our repos, with client names and people blurred. Tools with no public screen are shown as illustrations made in Ad Machine.
